12:20pm - 12:40pm Refreshingly Human: Challenges & Solutions for Market Research in a Tech-Centric World
Monday Feb 19
Brands and agencies are constantly inundated with the latest digital methodologies, data collection and analysis tools – all with the promise to produce bigger, better and faster consumer insights. But are we living in a world that heralds the innovation over the human being? And what impact does this then have on market research? This talk seeks to put the ‘human’ back into Human Behaviour, featuring a series of case studies that take a nuanced look at human beings themselves, their individual relationship with technology and how this can be leveraged for better insight results.